Turning Passion Into Profits: Success Stories of 8 Female Entrepreneurs Who Are Doing It Right is a blog series featuring eight amazing female business owners who have successfully turned their greatest talents and gifts into a profitable business. These SUPER women show us how incredibly powerful it is to wake up to work that we love, each-and-every day.


Jena is a Pinterest Strategist for creative, female entrepreneurs who are ready to make passive income, generate leads and drive more traffic to their websites using Social Media. She can be found at www.jenaliat.com.

What is your passion/talent around which you created your business?
My passion is serving others through teaching. I taught elementary school for 7 years before seeking out something that gave me more freedom and flexibility for my family. I started as a virtual assistant, serving others in whatever way they needed to grow their business. Through that, I learned a lot about Pinterest. I decided to specialize and then found that others were seeking the knowledge of how to use Pinterest for business too. 

Now, I provide services from set-up to maintenance and training that provides everything you need to DIY Pinterest, increase your visibility, and drive more traffic to your website using Pinterest.

How long have you been in business?
Since October 2016

We know you love teaching, but what’s your ultimate WHY?
My why is service to other women - helping them grow their business is my drive. I love to educate them and help them use Pinterest to the full extent to grow their business. I also love the freedom my business provides - it is the best of both worlds!

Absolutely! Earning an income while helping other people grow is a fabulous feeling. How did you monetize this passion?
I love to serve others, so when I found my passion for Pinterest I created services and trainings to help others set up and run their Pinterest business account. My clients now have more time to focus on their passions and other tasks in their businesses.

It seems that everywhere I turn, business owners are talking about the power of Pinterest. What strategies are you using to grow your business and capitalize on this desire that we entrepreneurs have for an impactful Pinterest presence?
1) I recently started doing LIVE videos on Facebook and working on staying visible consistently. 

2) I am really getting myself out there by doing guest blogging, interviews, guest speaking in other groups and things of that nature.

3) I recently added a self-study course to my offerings to be a passive stream of income.

What is an obstacle you faced and overcame when launching or while running your business?
What obstacle haven't I faced would be a shorter list! I didn't plan to start a business. I didn't build it up while working my 9-5 and then make the transition. I quit teaching and kind of fell into this opportunity and ran with it.

My first month, our air conditioner went out, like $3000 out. Yikes! Then we had to evacuate for a hurricane, THEN my husband's truck needed some pretty major repairs. Talk about stressed out! But we made it.

I have overcome so many things:
-my low self-esteem and inner voice telling me I am not good enough
-feeling limited because I have limited funds to put back into my business
-friends and family thinking I don't work at all since I work from home

Being a business owner is hard, but it is SO rewarding. I love helping my clients and I have grown SO much as result. I continue to learn how to DIY whatever it is I need to make it to the next level in the business. 

Your drive is admirable, especially when things get tough. It sounds like you've weathered the steep learning curve of business ownership. What is one piece of advice you would give to someone just starting out?
Get in a routine. Start your day with mindset work and schedule your time. Make a list of what you need to accomplish and check it off as you get things completed.

How has your life changed since starting your business?
My life has changed in SO many ways. I get to raise our girls and have them in an amazing pre-k program part-time, which was something I always wanted to be able to do. I have grown to be a confident woman from a timid young woman. I have dreams and goals, whereas before I just looked forward to weekends and summer. Becoming a business owner has been the hardest, most amazing journey (outside of motherhood) I have ever experienced.

Thanks so much for sharing your story! Do you have a favorite quote that inspires you, or anything else you want to tell my readers?
My favorite quote is this:

“The only impossible journey is the one you don’t begin.” - Anthony Robbins

Ah, those are really great final words of wisdom. Thanks Jena!

Want to read other stories of successful female entrepreneurs?