Turning Passion Into Profits: Success Stories of 8 Female Entrepreneurs Who Are Doing It Right is a blog series featuring eight amazing female business owners who have successfully turned their greatest talents and gifts into a profitable business. These SUPER women show us how incredibly powerful it is to wake up to work that we love, each-and-every day.


Amber Temerity is the founder of two websites – a frugal living site called Thrify Guardian and a website called Embracing Temerity through which she generates clients for her marketing and efficiency programs. She has embraced her own temerity, or boldness, to take a stand and create a life of freedom and fulfillment for herself and her family.

What is your passion around which you created your business?
I love to analyze situations and processes, dissect them, and then put them back together so they’re more efficient. Schedules, charts, and strategies are SO my thing! And given that I have a professional background in Education and Organizational Leadership, I’m able to combine my love of efficient strategies with my marketing and leadership experience to run a profitable online business.

How long have you been in business?
Since November 2015 (though I’ve been blogging for nearly 20 years! Anyone else a former Xanga addict?). By April 2016, I was making enough money to quit my 9-5 and work from home full-time.

What’s your WHY?
My biggest “WHY” is my children. When I first launched Thrifty Guardian, I had a 2-yr-old son and an 8-month-old daughter – it KILLED me to leave them at daycare everyday (and only make $2.67/hr after paying for it was like salt in the wound!). Quite frankly, I was tired. Tired of working for peanuts. Tired of my babies crying out for me every morning. Tired of ignoring my dreams to try and make someone else’s happen.

How did you monetize your passion?
I have multiple streams of income, but I began by selling an e-course called “Life on a Budget” through which I worked with moms, teaching them how to better balance their days and their bank accounts (all 25 spots sold out within 10 days…and without using FB ads!). My current income streams consist of digital products (such as a planning bundle for business owners), e-courses (like Automation Education, in which I teach all about automated marketing), affiliate marketing, and 1:1 programs. I’m getting ready to launch another group program shortly, similar to my first e-course but with more of a mastermind feel to it.

You’ve got so much to offer! What are 3 strategies you’re using to grow your business and get the word out about your courses and services?
1) Facebook Ads
2) Connecting within Facebook communities (including my own!)
3) Pinterest

Starting a business can be unpredictable. What is an obstacle you faced and overcame when launching or while running your business?
When I first launched ThriftyGuardian.com, I never thought it would take off as it did so I wasn’t really prepared. At the time of my launch, I was working a full-time job (outside the house 6:30am-6:30pm), my babies were barely 2 and 9 months, and I was still breastfeeding – needless to say, I was exhausted! Even though I often bordered on burn out, I pushed through it because I knew it was a “now or never” sort of thing…and I was right! Within five months of launch, I was making enough money to leave behind my career in Higher Education and work from home full-time. Now, I do want to throw in the reminder that I’ve been blogging since the days of Xanga and LiveJournal (yeah, like 20 years ago!), so even though I’d never monetized before, I already had nearly two decades of experience behind me.

What is one piece of advice you would give to someone just starting out?
Don’t be afraid to take it slow. Master one thing at a time and gift yourself the space to grow gently. Make legitimate connections within Facebook groups and be patient as you work to identify your target market, your mission statement, your goals, etc. If you try to do too much at once, you run the risk of burn out (as I did!) and if you don’t have the support and knowledge to push through it, you’ll fail. And I don’t ever want anyone to fail when working towards their dreams.

How has your life changed since starting your business?
How hasn’t it?! Heh, I was a stressed-out mama working at a job that only paid $2.67/hr after taxes and daycare – $2.67!! Now you couldn’t pay me 100x that and convince me to go back. While I loved the job I had (well, I loved the students anyway), it wasn’t worth leaving my babies crying at daycare every morning, stressed over how we’d pay down our debts while paying for daycare and everything else. Even though it’s only been about 16 months since leaving my 9-5 job, it seems like a lifetime ago. Now I get to set my own rules, can take a “sick day” whenever I or my children need me to, and I can spend my days working outside in the sunshine while my babies play nearby – it’s heaven! And I make more money in less time than ever before. 

Anything else you really want to share with my friends?
Be sure to subscribe to my e-mail list if you want to be the first to know the details of my upcoming programs! (Bonus: You get a free editorial calendar template when you sign up!)

Thanks for sharing the love, Amber!


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